ARTISTS
There has never been a greater need, or market, for your art. The world is changing rapidly, and your unique artistic voice matters now more than ever. Whether you are a visual, literary or performing artist, the work now is getting clear on who you are as an artist, so the truest expression of that work can move into the world in a way that sustains you, creatively, professionally, and financially. That clarity doesn't just change your own career. It's how artists, together, begin to reclaim authority over what art is worth and who gets to decide.
Remember, there’s the you who makes the art… and the you who has to sell it.
And often, those two can be out of alignment.
Hi, I’m Lynn
Working in the arts for over 25 years, both professionally and creatively, I've seen how artists are continuously asked to fit into systems that don't consider the art itself first, and how much that costs their creativity over time.
My work now is putting the art back at the center, where pricing, selling, and strategy work in service to it - and to you - instead of the other way around, so you can make the art you need to put out into the world.
Where Selling Your Work Actually Begins
Most advice about selling your art starts in the wrong place. It starts with strategy: pricing formulas, marketing, content calendars, storytelling, etc. All very necessary, in the right context.
But if you've ever followed that advice and still felt like the business side of your work didn't quite work for you, or honour your art, there's a reason for that.
Selling is not where the most important work begins.
You are unique. Your art is unique.
So are your reasons for creating it, and the life it comes from. When your art comes from a place you've actually chosen, rather than one absorbed slowly from an algorithm, market demand or from watching what worked for someone else, the way you sell it tends to come from that same place too.
Once you have that clarity, you get to build your own version of all of it: your pricing, your platforms, your pace, shaped by your actual life and your aspirations rather than an industry created formula. Your creativity leads. Everything else follows from there.
Formula isn't useless. It just needs your say in it. A solid strategy is built to support an accurate reflection of who you are and the creative life you want. It's not optional, but it needs to be intentional, shaped by your values, your why, the life you're actually trying to build. Whether we build that together, or you build it yourself, those questions have to come first. Asked carefully and answered honestly, that's how you move toward a fulfilling career in the arts. This is what it means to be self-determined artist.
The Wayfinding Sessions asks that question first. Everything else comes after. It gives you the ground to build from, so what you make, and how you share it, belong to you.
introducing
This is where that work happens. The Wayfinding Sessions is a guided process built around your creative, professional, and financial life, not the other way around. Here's how it works:
THE WAYFINDING SESSIONS
Here's how The Wayfinding Sessions actually works, in five steps.
Your Creative Inventory: The first step is taking stock of where you are, creatively, professionally, and financially. We'll also look closely at your current marketing materials and what they're actually saying about your work.
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Your Creative Soul: This is where we reconnect with your creative drive, name the self-doubts and limiting beliefs that have been running the show, and align your work with your values. What comes out of this step is a clearer sense of who you are as an artist, one that holds up under pressure.
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Your Creative Goals: Here you clarify what you're actually working toward, grounded in your own values rather than borrowed ambition. We build goals that hold together across your creative and financial life, so they guide real decisions instead of sitting on a vision board.
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Your Creative Commerce: This step is about learning to tell the story of your work honestly, and choosing which opportunities are actually worth saying yes to. The goal is opportunities that fit your vision and your values, and that support you creatively, professionally, and financially.
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Your Creative Future: The last step brings the inside work into the world. By this point, you're not guessing anymore, you're moving forward with a clearer sense of who you are and what you're building, and that's what makes the next stretch of your path sustainable.
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I'm an artist and a writer myself, and for over twenty years I've also worked alongside artists, and inside government and arts organizations building the strategies meant to support them. What that work taught me is that marketing skills and grant dollars alone are not the only missing pieces. The real work - the work that actually changes an artist's trajectory -happens from the inside out, the same way your art does.
Art isn't only creative. It's cerebral, and for a working artist, it's also strategic, legal and financial. When the inner clarity isn't there yet, those decisions get made in the dark, and that costs time, heart, and resources that are hard to get back.
I created the Wayfinding Sessions because I wanted to offer something different: a foundation, not a formula. As someone who also designs creative experiences, I built this program the way I'd build any experience meant to hold someone through change - with intention, with structure, and with the space for your own voice to lead.
I will walk you through a process that builds toward genuine self-determination, so your creative, professional, and financial life stop pulling against each other - and start adding up to something that feels fulfilling at a much deeper level, as well as a more sustainable one.Together, we'll get to the center of who you are as an artist: your purpose, your values, your aspirations. That's where real goals come from, the kind that let you thrive personally, creatively, and financially, all at once.
I'd be honored to walk this next stretch of the path with you.
WHY WORK WITH ME?
GREAT ART
means greater impact in the world, and I’m on a mission to help you create art that is aligned with your purpose, your values and your creative spirit.
WHAT’S IT LIKE TO WORK WITH ME?
WHAT ARTISTS ARE SAYING:
"I have had the pleasure of working with Lynn on and off for many years and in many parts of the world. She is a fierce and capable art consultant and curator, with a fine eye for detail, strong support for her artists, and a graceful persistence when there is pressure to get a show ready for the public. Lynn brings a positive energy and years of experience to her work and in the five exhibitions I have done with her, I have watched her turn them into something special."
CHRISTOPHER PORTER CINEMATOGRAPHER, AWARD WINNING AUTHOR, FILMMAKER & FINE ART PHOTOGRAPHER,
"Lynn's Wayfinding Sessions are what I've been seeking for many years, since moving to Canada from Mexico.
Thanks to her expertise in several areas of the arts, she has a panoramic view of the sector and knows the intricacies of building an art career. She also has the sensitivity to understand the struggles of being an artist, and also knows how to put in action very specific tasks that allow change and growth.
One of the most valuable aspects of this work is not only her unique inside-out approach to finding my path to become the artist I want to be, coupled with the guidance of an experienced mentor."
DIEGO NARVAEZ, FINE ARTIST
“When I first met Lynn, I was showing art in a local coffee shop. Lynn has given me invaluable advice that has played a big role in helping me grow my art career. I have since done a solo touring show to public galleries and museums, group and solo gallery shows, art festivals, international art fairs, cultural events… and I'm currently prepping my first international solo show."
JENNIFER WALDEN, FINE ARTIST
THE WAYFINDING SESSIONS PROGRAM INCLUDES:
private 90 minute audit session to begin your journey
personalized exploration tools based on the positive psychology framework*
six weekly group sessions (see 5 step approach)
human design report to help you understand your unique purpose
six month access to a private community portal
a final 1:1 session to set you on your path
*Positive psychology is an evidence-based approach to well-being, one that focuses on what fuels your creativity rather than what's blocking it, helping you build a sustainable, aligned practice, self-determined practice.
The Wayfinding Sessions will transform the way you approach your art career and your life.
INVESTMENT: $2,500 (CAD)
I invite you to book free call with me to see if this is a good fit for you.
The WFS can support you at the highest level if:
You're an original, practiced artist, visual or performing, with a process and a calling to create for a living.
You’re ready to align your work with your values, whether you’re established or just starting out.
You want to learn how to tell the difference between opportunities that build your practice and ones that pull you away from it.
You sell your work, but you haven’t found the sweet spot between creativity and commerce.
You want every decision about your work, including the hard ones, to be a call you actually made, not one that got made for you.
You're ready to build a practice that doesn't run on anxiety, stress, or comparison.
You're ready to thrive, not just in your work, but in the life that holds it, creatively, professionally, personally, and financially.
You are ready to invest time and money in yourself, and your art business.
The WFS is not for you (yet) if…
You are not yet making art that you could sell or exhibit
You are looking for a quick fix to get you unstuck - a single wayfinding session might be for you
You don’t believe inner work is the key to showing up authentically - creatively, financially and professionally.
You are not ready to invest but would like to learn more and be part of a community of creatives - check out the Artists Well
You are well into your journey but need some pointed expertise and guidance - a single WFS might be for you!
FAQs
How much does this cost?
Your investment is $2,500 (CAD) plus tax (where applicable) and can be paid in one payment, or split into two payments.
Is there a refund policy?
The initial inquiry process aims to ensure this program will be a good fit, so I don’t offer refunds. I am committed to providing value to you, so should you wish to opt out of the program part way, we can discuss how to move forward on an individual basis. In this way, we both stay committed.
What are the Wayfinding Sessions?
The Wayfinding Sessions is a program built to change how you approach your art career, starting with your values and your why. It considers you as a whole creative person first, without losing sight of the business skills you actually need. And it gives you the tools to build a career that works, from the inside out.
I'm a performing artist who isn't getting the gigs I want, can the WFS help me?
Yes. The WFS will help you learn how to apply for and accept gigs that actually value you, professionally and financially, instead of ones that ask you to work for exposure.
Where are the sessions held?
We do this work over the course of 6 weeks, on Zoom, in a safe container of like-minded peers.
I’m a visual artist who wants to sell my art, how can the Wayfinding Sessions help me?
The Wayfinding Sessions will help you find your way through the how, where, and why of selling your work. From a single session, to a customized program, the Wayfinding Sessions will give you the tools you need to sell your work with integrity and make informed decisions so you can THRIVE.